Phoenix Plaza

This is a brainchild of Ramesh Mehta, the Chairman & Managing Director of the Company. We began our business activities in 1996 with a very humble background with the first project being as small as 10,000 sq ft. Since then we have never looked back and today we have ten ongoing projects with a total area under construction of close to 3 Mn sq ft. Going forward we would be launching about 4 Mn sq ft of new projects aggregating to ten in the calendar year 2012. This has largely been possible because of the vision and determination of Ramesh Mehta to make it happen. He has been the driving force behind this astonishing growth. Over the years we have launched some very challenging projects and met with enviable success. Dreams Aakruti in one such case in point which was launched in the peak of recession. This project may not be very big by industry standards but for us it was the first big project. To take such a bold step in difficult times was not easy but again some of our core in-house strengths such as a very experienced and a qualified team especially at the top, a well thought out product, a good pulse of the market and strong belief in our operating style and set of values told us that "Yes we can do it". Today almost 80% of the project is ready in less than 36 months with an equally thumping response from the market. So ours is a team which likes to venture in un-chartered waters and see things through. Subsequently launched projects such as Dreams Nivara & Dreams Sankalp are other cases which go to prove the same. Going forward, you will continue to hear of our other thrilling endeavors from time to time. To be different from others is our passion and we thoroughly enjoy doing this. We would like to draw your attention to the capabilities and competencies of our team especially of the members around the Board Table. In our opinion, the management behind any venture is very critical and customers, suppliers, investors and for that matter even present and all potential team mates at large need to know us and know us well. Only then you would like to work with us and trust us for the long haul. We would like to emphasize here that we as a team are very strongly knit together and it is our strong belief in the same set of values which bind us together. Besides this, each of the Board members is very highly qualified and experienced, completely hands on and driven by the same passion. We take this opportunity to introduce you to the values that motivate us: